We Define IT Blogs

We Define IT Consulting has been serving the Brooklyn, Northwestern PA, Western and Central New York area since 2007, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Good Practices Often Yield Good Results

Good Practices Often Yield Good Results

If you are a frequent reader of our blog, you will notice that “best practices” is a term that is used generously. That is because there are certain ways to go about things when you are working with technology. Today, we wanted to go over what the term actually means and why they are important when managing your business. 

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Small Business Trends for 2021

Small Business Trends for 2021

It's no secret that small businesses are facing one of the toughest periods in decades. The COVID-19 pandemic and many other issues have made them change the way they approach operations, sales, and other aspects of their businesses. Today, they need to explore more strategies that can support customers who also have had to adapt. Today, we’ll talk about a couple of the trends we expect to see in IT in 2021. 

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Taking a Look at Social Media Use by Company Size

Taking a Look at Social Media Use by Company Size

Social media has turned out to be a culture-defining technology. The massive amounts of people that use the services each week, and the large amount of time people spend on these platforms, makes them important resources for the lion’s share of businesses. The fact that the average user spends around two hours and 24 minutes per day perusing their social media gives businesses opportunities that weren’t available to them only a few short years ago. Today, we thought we would give you a look at how different sizes of SMBs utilize this technology. 

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How Businesses Can Use AI to Their Benefit

How Businesses Can Use AI to Their Benefit

As technology has become smarter, artificial intelligence has evolved into a more and more applicable solution that businesses of all sizes can use. Let’s take a few minutes to consider the various ways in which AI can be used to support businesses.

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Considering Point of Sale Technology

Considering Point of Sale Technology

Point of sale software and solutions have long offered massive benefits to businesses, with these benefits growing as the technology has advanced. Let’s look at how the POS system has developed over the years to offer the business utilities and benefits that it does today.

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Cybersecurity Takes Effort at 3 Levels

Cybersecurity Takes Effort at 3 Levels

The way people talk about cybersecurity, it’s as if it is something like a television or a new phone: something you can just buy. That’s not the truth. When you are seriously looking at how you can keep unwanted entities off your network, while having control over what you do with your technology, you need to look at it as three levels of security.

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Business Continuity Planning is Your Greatest Tool

Business Continuity Planning is Your Greatest Tool

Disasters, at least in the business sense, have long been underestimated. While you always, always, hear about disasters that are often seen, there are some (as we are witnessing now) that can go under the radar until they strike. Regardless of the nature of the disaster, however, you need to be prepared to continue both your operations and your communications to some degree.

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Technologies that Small Businesses Should Be Using

Technologies that Small Businesses Should Be Using

As time passes and technology is developed, a lot of the processes that businesses rely on become more efficient and stand to deliver greater benefits to the organizations that use them. These benefits are accessible to businesses of all sizes, including small businesses. Let’s go over a few small business needs, and how technology can assist with them.

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Six Things to Consider When Moving Your Business

Six Things to Consider When Moving Your Business

When you move your business into a new workspace, it can be one of the most exciting times for both you and your staff. It isn’t easy, of course, but today we thought that we would give you a short list of considerations that you should take in order to make this process go smoothly.

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Major SMB Tech Trends

Major SMB Tech Trends

All businesses demand a certain amount of technology in order to push their organizational profitability forward. Whether they invest in tried-and-true technologies or they use their capital a little more innovatively, really depends on how decision makers’ forecasts of those investments help the organization become more productive or efficient. Today, we will look at five of the most important technology trends for SMBs in 2020.

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Let's Talk Tablets

Tablets are definitely becoming a staple in the consumer electronics world. For the longest time, the tablet PC was an expensive, clunky device that just didn't wow consumers. Some businesses had adopted tablets back in the day, but they were difficult to use, hard to support, and they simply didn't perform for the price tag. However, like many consumer electronics, Apple reinvigorated the tablet market with the original iPad, and now it would seem tablets are here to stay. The question is, are they right for businesses?

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Disaster Recovery and Why it Matters to Brooklyn Area Businesses

When you mention the term 'disaster recovery,' most people think about the big ground-shattering events like earthquakes, fires, floods, tropical storms, etc. While these natural events are certainly disasters and devastating in their own right, smaller things can constitute as a disaster for your business, and they aren't seasonal.

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5 Tips for Saving Money on your IT

Saving a little on your technology can go a long ways, but cutting too many corners can lead to additional problems and expensive downtime. Here are a few ways you can cut costs without creating long term issues.

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